Local SEO for Home Service Businesses

SEO plus lead follow-up, in one plan

We work with established home-service companies in the US and Canada. We get you found on Google Maps and Search. Then we make sure someone on your team answers each lead, and we show you which leads booked.

Local Presence ($497 a month) covers your Google Business Profile. Local Visibility ($997) adds website SEO, and Growth OS ($1,997) adds a CRM pipeline and reporting from lead to booked job. Each price is per month for one location. Compare plans.

Before choosing a plan, compare what local SEO fees cover and use our provider-selection checklist to ask for a written scope.

What we work on

• Google Business Profile and Maps: accurate categories, services, service areas, business details and photos, plus a way to ask real customers for reviews. See how to ask for reviews after a job.
• Service and location pages: a page for each service you sell and each area you serve, with what's included, how you quote, and a way to call.
• Search basics: pages Google can crawl, clear titles, internal links, mobile usability, and tracking in Search Console and analytics.
• Lead-to-job tracking: we follow leads from search through response, booking and revenue, using the records your systems keep. Our guide to tracking profile leads to booked jobs shows what to record.

What we check in a diagnostic

We start with the services and areas you actually serve. We check whether your Business Profile and service pages describe them clearly, then record the search phrases and locations used for the baseline. We also check where calls and forms go and whether your records show which inquiries became booked jobs. The result is a list of observed gaps and proposed work; a diagnostic alone cannot establish that a later ranking or job came from SEO.

We check Google Maps, Google Search and AI answers separately

A Local Pack position and an organic web ranking are separate results, and a mention in a ChatGPT or Gemini answer is a third. We check each one on its own and record the search, location, device and date. Our guide to AI search for local service businesses explains what you can measure. For AI search, we write clear service information and publish documented proof. No one can guarantee that an AI assistant will recommend a business.

What our cases show

Our cases cover Yosef Rudakov's own CLB Cleaning locations and two client projects. All four are in Makati or Budapest. In Makati, CLB Cleaning ranked first in the Google Local Pack for “sofa cleaning Makati” on September 23, 2026, with three Google reviews, and first in one ChatGPT shortlist. In Budapest, completed jobs went from 23 in July 2026 to 39 in August, revenue from those jobs rose 112%, and recorded ad spend, including recruitment ads, fell 30%. CLB's reports can't show how much of that change came from SEO, and neither case predicts a result in your market.

Run a cleaning business? See our local SEO service for cleaning companies, or use our cleaning SEO checklist to plan the work yourself.

Questions business owners ask

Do you only manage Google Business Profile?

No. We also work on local service pages, search basics and search tracking. After the diagnostic, we recommend only the work that fixes your gaps.

Can you guarantee a top-three Local Pack position?

No. Local results change with distance, search wording, competition and time. We record where you start, make the changes and check the same searches from the same locations over time.

How do you connect SEO to booked jobs?

We send calls, forms and messages from your website and profile to the person who handles leads, then follow each lead to an appointment and a job. Your report shows where each lead came from. If your records can't prove a lead booked, the report says so.