I run a cleaning company. I built this system for my own leads first.
Owner of CLB Cleaning. I also lead local SEO for ICONIQUE at The Peninsula Manila and build call-analysis tools for ICONIQUE's call center.
Why this exists
CLB stands for Clean Life Balance. I started the cleaning business in Canada five years ago. After that location slowed down, I rebuilt operations in other markets. CLB now runs five locations across three continents, including Budapest and Makati.
I hired SEO contractors for CLB. Their reports showed rankings and nothing about how many jobs we booked. So I started managing search for CLB myself, one service and one location at a time. Then I hit a second problem. Leads came in by phone, web form and messaging apps, and no one person was responsible for the reply. So I built routing and follow-up into the same system.
In Makati, a dated check found CLB first in the Google Local Pack for “sofa cleaning Makati” and first in one ChatGPT shortlist (Makati cleaning results). In Budapest, completed jobs went from 23 in July 2026 to 39 in August, and revenue from them rose 112%. Recorded ad spend, including recruitment ads, fell 30% (Budapest cleaning results). Those reports can't show how much of the change came from SEO and how much from the rest of the business.
What I believe
I want clients to see what we changed, which leads came in, who followed up and which leads became booked jobs. If your records can't show where a job came from, your report says so.
Local search and AI answers change by query, location and time. The CLB cases show the date, place and limits of each check. They come from my own businesses, and I can't promise a new client the same rankings.
How I got here
CLB Cleaning operates across five locations, including branches in Budapest and Makati. Marketing, operations and the lead-handling system behind them are all run in-house.
Alongside running CLB, I work with ICONIQUE, a beauty and aesthetics brand with its own 25-agent call center. I build the call-analysis tools and workflow automations that team uses, and I lead local SEO for its clinic at The Peninsula Manila (see the Peninsula case). That work shows me what happens after a customer makes contact: how calls get reviewed, how information moves between people and systems, and where follow-up breaks.
I now set up the same system for home-service companies in the US and Canada, and for cleaning companies in particular. Send me your business name and service area, and on a free 30-minute call I'll show you where your leads drop.