Interactive dashboard example
See What Happens Between a Lead and a Paid Job
Most reports stop at clicks. This example follows enquiries through booking and completed work, so you can see which sources bring actual business and what is left after direct job costs.
Fictional demo: Northstar Home Services and every number below are invented for demonstration. This illustrates a possible dashboard, not a live client account, a performance claim or a forecast.
Sample period: 27 Aug – 25 Sep 2026
Where opportunities stand
Lead → jobEnquiries84
Booked28
Completed20
Bookings and completed jobs are different stages. A booked job is not counted as revenue until marked complete in this sample.
What the completed work leaves
Illustrative gross margin- Completed-job revenue
- CAD 28,400
- Direct job costs
- CAD 15,600
- Job-level gross margin
- CAD 12,800
45.1% of completed-job revenue
Revenue − direct job costs. This is not net profit: it excludes overhead, taxes, marketing fees and other business expenses. Job-cost reporting needs usable cost records and a separately agreed scope.
Which sources lead to finished work?
Compare enquiries with completed jobs and their revenue, not just traffic.
| Source | Enquiries | Booked | Completed | Revenue | Job margin |
|---|---|---|---|---|---|
| Total | 84 | 28 | 20 | CAD 28,400 | CAD 12,800 |
Source assignment is illustrative. Real attribution depends on consistent tracking and the information your team records.
Inside completed jobs
These five sample jobs show what sits behind a summary number.
| Job | Service | Lead source | Revenue | Direct costs | Gross margin |
|---|
For 30 and 90 days, these are examples, not the full list behind the totals. All job IDs and amounts are fictional.
Your data will look different
What Would This Reveal in Your Business?
We start by checking which lead sources, job statuses and direct costs you actually record. Then we scope the dashboard and workflows your team can use—without pretending missing data exists.
See the Growth OS Scope