For cleaning, HVAC, plumbing and roofing owners in the US and Canada. Each guide covers one step between a customer finding you and your crew finishing the job: your Google profile, follow-up, reviews, ads and tracking. Written by Yosef Rudakov, who runs CLB Cleaning.
Published prices can buy very different work. Compare deliverables, exclusions and who handles the leads before choosing a plan.
Read guide: What does local SEO cost for a home-service business?Ask for a written scope, evidence you can inspect and a reporting plan that follows inquiries to jobs. Walking away is a valid decision.
Read guide: How to choose a local SEO provider for a home-service businessMatch your profile to the services and areas you cover, make quotes easy to request, and record which search inquiries become booked jobs.
Read guide: How to start local SEO for a cleaning businessWhen a cleaner is on a job and a new inquiry arrives, give that inquiry an owner, a reply deadline and a recorded outcome.
Read guide: How to follow up on missed cleaning calls and inquiriesAsk every customer after a completed job, send your review link and leave the rating up to them.
Read guide: How to ask for Google reviews after a completed jobMaps visibility, click-based ads and eligible pay-per-lead ads have different costs and timing. Compare them by the booked jobs each one produces.
Read guide: Google Maps vs. Google Ads for home-service businessesA useful dashboard follows each inquiry from its recorded source to completed work and shows where data is missing.
Read guide: What should a home-service marketing dashboard show?Yes, but no one can promise a spot. Publish clear service pages and check what each AI tool shows for real buyer questions.
Read guide: Can a local service business appear in AI search?Record the source, owner and outcome of each inquiry, then connect completed work to the original record.
Read guide: How to track Google Business Profile leads through to booked jobsCold leads trace back to a handoff gap: no owner, no next action or no record of the customer's last reply.
Read guide: Why home-service leads go cold after the first inquiryImages are illustrative stock photos. They don't show clients or documented results.
