ICONIQUE at The Peninsula Manila
Aesthetic treatments, Makati, Philippines.
The project
Our founder leads local SEO and organic growth for ICONIQUE's location at The Peninsula Manila. He does not own Peninsula or ICONIQUE. This case describes his work on that location, not a founder-owned business.
The work included service and booking pages, treatment-related articles, internal links, Google Business Profile updates and source tracking for organic enquiries. The October 4, 2026 internal progress report describes work from August 26 through October 3, a 39-day period. It is not a one-month revenue study.
What the report measured
The report compared two 28-day Google Search Console windows: July 29–August 25 and September 5–October 2, 2026. There is a ten-day gap between them.
| Google Search metric | Earlier window | Later window | Observed change |
|---|---|---|---|
| Site clicks from Google Search | 256 | 399 | +143 (+56%) |
| Site impressions in Google Search | 9,153 | 21,211 | +12,058 (+132%) |
| Non-branded search clicks, as classified in the report | 14 | 35 | +21 (2.5×) |
These are site-level figures, not traffic to one Peninsula page. The report also describes growth across an expanding set of Peninsula-related service and booking pages; it should not be read as a like-for-like improvement of a single URL. Search Console clicks are not bookings or revenue.
Enquiries after the booking form launched
The report says an organic booking form for Peninsula went live on September 21. It records three genuine form enquiries through October 3: one marked booked by the call centre, one person who attended treatment, and one enquiry that did not become a confirmed booking in the report. Four staff test bookings were excluded. This lead count covers a different period and source from the Search Console comparison above, so the two sets of numbers must not be added or treated as one conversion rate.
Limits and source
The figures above come from the founder-provided ICONIQUE · The Peninsula Manila SEO progress report, prepared October 4, 2026. The report names Search Console, GA4 and a central lead file as sources; those underlying records have not been independently re-audited for this publication. Rankings, impressions and enquiries can change, and this before/after comparison does not isolate SEO from new pages, the new booking form, other marketing, seasonality or operational changes. It does not establish treatment revenue attributable to organic search.